Fall 2025 Fundraising Summit Day 2: Making Events Profitable This event is offered in partnership with the Initiative Foundation.
Fundraising events are more than just a means to bring in immediate dollars—they are key moments to cultivate individual donors, engage corporate partners, and build long-term financial sustainability. Too often, nonprofits see events as an isolated fundraiser, missing opportunities to maximize revenue, deepen donor relationships, and secure lasting corporate sponsorships.
This six-hour interactive workshop, led by Janet Cobb, a seasoned nonprofit strategist and fundraising coach, will show you how to make your events work smarter—creating profit while serving as a catalyst for ongoing donor and corporate engagement.
Key Takeaways
- Designing Events That Drive Revenue and Relationships:
- Develop events that balance profitability with donor cultivation, ensuring that ticket buyers and attendees stay engaged beyond the event.
- Learn budgeting and planning strategies to maximize your net revenue while creating an experience that strengthens donor and sponsor connections.
- Corporate Partnerships That Extend Beyond the Event:
- Learn how to position your nonprofit as a valuable partner that corporations want to invest in—not just for a one-time sponsorship, but for long-term collaboration.
- Understand what companies seek from nonprofit partnerships and how to craft compelling sponsorship packages that align with corporate goals and community impact.
- Using Events to Cultivate Individual Donors for Long-term Support:
- Move beyond “just an event” by using it as a springboard for deeper donor relationships.
- Learn strategies for effective follow-up, donor segmentation, and post-event engagement to convert attendees into long-term supporters, monthly donors and major gift prospects.
You will leave the workshop with an ROI calculator, corporate partnership communications templates and an event follow-up calendar template.
Sourcewell strives to bring the highest-quality resources, information, and training opportunities to our members. We’re honored to team up with the Initiative Foundation to bring this opportunity to our central Minnesota region.
Oct. 1, 2025
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9 a.m.-3:30 p.m.
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Initiative Foundation